Up and Coming Fashion Bloggers 2017

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We've rounded up the top Australian Fashion Bloggers and Influencers of 2017 here on the IFB!

Oh, Commonwealth of australia. If the Aussies know one affair about online marketing, information technology'south the power of fashion bloggers and digital influencers.

If us North Americans ladies aspire to be chic like French girls, then we strive to be carefree similar the babes from "Down Nether". And while Aussies ladies sure know how to rock a bikini and a tan, they are also a ridiculously creative bunch. With a thriving manner industry, that has launched more than a few globally-renowned brands (Sass & Bide? Zimmermann? Dion Lee, anyone?), it'due south no wonder that Australia is home to a number of topnotch way bloggers and digital influencers.

And as Australia'south summer approaches, IFB has rounded up the elevation 10 Australian style bloggers and influencers of 2017. These ladies do an excellent chore of producing solid content (remember, content is king!), while owning their social media accounts (Instagram = Life, for Aussie bloggers and influencers). Keep reading if you're interested in learning what these ladies are doing right, when it comes to marketing themselves and their brands online.

Top 10 Australian Way Bloggers and Influencers of 2017

Sara Donaldson, Harper & Harley – Own Your Niche Market

Sara Donaldson of Harper & Harley is ane of Commonwealth of australia's pioneering mode bloggers.

She launched Harper & Harley in 2008, and is an proficient in the field of blogging and social media. Wondering how she stayed relevant and succeeded as a blogger, throughout the past decade? Donaldson figured out early on that it was important to detect your niche market within fashion blogging – and ain it.

While the world of fashion blogging became more than and more saturated, she successfully marketed herself as minimalist fashion blogger and influencer. She made Harper & Harley the destination for timeless wardrobe inspiration. Her minimalistic artful boasts a healthy dose of European-inspired trends, while all the same conveying that Australian carefree attitude.

Instagram: @harperandharley

Kaitlyn Ham, Modern Legacy – Blogger is Still Relevant

Take a Blogger weblog? Considering switching over to WordPress or Squarespace? You might exist amend off sticking with Blogger (particularly since we've got lots of SEO tips for Blogger blogs!)

Kaitlyn Ham of Modern Legacy runs her blog on Google's publishing platform, Blogger a.k.a. Blogspot (every bit does Australian Youtube sensation, Chloe Morello). And If you're looking for inspiration as to what you tin can do with Blogger equally your CMS, look no further than Modernistic Legacy. The layout is clean and elegant, and the site is easy to navigate. It just goes to show if something isn't cleaved, don't gear up it.

Hats off to Ham, for running a sleek blog with Blogger.

Instagram: @kaity_modern

Danielle & Nicole Benton, When Words Fail – Team Up!

Getting your twin (or sister, or cousin) involved with your weblog might be the fundamental to manner blogging and influencer success. Take it from Danielle and Nicole Benton of When Words Fail. Subsequently all, information technology'due south only a logical solution when the work tin can be evenly divide between two people.

Regardless, everyone appreciates seeing double the outfits of the day on their Instagram. Be sure to follow them on social media as well, for double the problem!

Instagram: @whenwordsfail_

Nadia Bartel, Chronicles of Nadia – Multitasking is The Key to Success

Nadia Bartel is a stylist, blogger, Youtuber, mother and all-round multitasker.

We know, we know. It might seem to be a scrap of a juggling human action, balancing so much work. But if you're looking to be an influencer in 2017, it's important to have a following on a diversity of platforms. As Millennials move away from reading blogs – and become more interested in watching videos and listening to podcasts – fashion bloggers need to find a style to diversify their brands. Past branching out into Youtube and successfully managing her social media accounts, Bartel is racing down the right rails.

Instagram: @nadiabartel

Jasmin Howell, Friend in Fashion – Showcase Your Personality

Take one quick scroll through Jasmin Howell's Instagram business relationship. You probably can't assistance but exist blown away past the corporeality of personality she injects into her images. Howell also knows a matter or two about brand diversification.

Therefore, it's no surprise she's recently launched a skincare line, Santorini Peel, and regularly collaborates with big proper noun brands similar Uniqlo, Veuve Clicquot and Kate Spade.

Instagram: @friendinfashion

Amanda Shadforth, Oracle Flim-flam – Put Your Passions into Your Blog

While we agree that it's of import to own your niche, we too think it's equally of import to incorporate your passions into your weblog'southward brand.

At that place's zippo wrong with existence a mum-blogger, chef-blogger or lensman-blogger – like Amanda Shadforth. Shadforth falls under the "photographer-blogger" category. She has no problems mixing the world of photography with honing her status as 1 of Austrialia's most respected digital influencer. Her love and expertise of photography, artistic direction and way allows her to create unique content for her fashion weblog, and stand out from the rest of the crowd.

Instagram: @OracleFox

Natasha Oakley & Devin Brugman, A Bikini A Twenty-four hour period – If You've Got It, Flaunt It

Looking for some bikini and beachwear inspiration? So look no further than A Bikini A Day, by Natasha Oakley and Devin Brugman.

Oakley and Brugman stay on meridian of swimwear trends and styles, making their blog an fantabulous place to start if you're looking for swimwear inspiration.

Instagram: @abikiniaday @tashoakley @devinbrugman

Margaret Zhang, Smooth past 3 – Have Your Side Hustle Seriously

If fashion blogging is your side hustle (i.due east. you lot mode of making "passive" income), you might want to consider making it a primary priority – especially if y'all're passionate about it.

Take Margaret Zhang, for example. This Australian-Chinese beauty is the brains behind Polish by Three, an incredibly chichi and sophisticated fashion web log. Even though she started blogging while studying police, Zhang has managed to build up an incredibly influential online make. She is now based in NYC and works as a photographer, director, stylist and author. Global brands like UNIQLO, Swarovski, Clinique, Lexus, Swisse, Matches and Louis Vuitton, have been lining up to piece of work with her. Way to turn a creative outlet into a total-diddled career.

Instagram: @margaret__zhang

Nicole Warne, Gary Pepper Daughter – Exist An Original

It's impossible to exercise a circular upwards of Australian mode bloggers, without including Gary Pepper Daughter'due south Nicole Warne.

Having been in the business organization of manner blogging since 2009, Warne has seen many blogging trends come up and go. Therefore, she has remained true to her Gary Pepper Girl brand and, throughout the years, her actuality has secured her over 2.3 million followers. Only goes to show quality content + getting into the game early on + actuality = the key of digital influencer success. Go along your ears pealed and your nose to the grind – and you exercise can be a successful influencer with a solid online brand, like Nicole Warne.

Instagram: @garypeppergirl

Who are your favourite Australian fashion bloggers? Is there someone we demand to add to the list? Let the states know in the comments below!

Editor's Note: This mail was originally published in 2012, and was updated by Laura Kell on October 24th, 2017

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